站长拿到网站优化的时，不是拿到一个网站就去做关键词做外链，第一步应是要去了解网站，制作可执行的网站优化方案。那要想制作份完善的网站优化方案，最重要的是那几步，方案中应该要包括哪些内容。中欧体育 中国网站建设服务商今天给大家说说这方面：
Adsense get website optimization, not to get a web site is to do the key chain, the first step should be to understand what web site, and making the executable website optimization scheme. That is to want to make a perfect site optimization scheme, the most important is that a few steps, scheme should include what content. Shang pin China website construction services for you today tell me something about it:

第一：分析自身网站。首先要分析自己的网站属于什么类型，网站的主要方向是怎样的，网站的主关键词是什么，还有就是网站优化前的基本数据。从谷歌分析工具中可以看到网站的一些基本数据，记录这些基本的数据，可以清楚的和优化后的网站进行对比，这样才能看出网站优化后到底有没有效果。从而判断我们的网站优化是否成功，这也是站长们想看到的最终结果。
First: to analyze their own web sites. First to analyze your own website belong to what type, the main direction of web site is what kind of, what is the main site keywords, and it is also the basic data of the web site before optimization. From Google analysis tool can be seen in some of the basic web site data, records the basic data, can clear and the optimized website compared, such ability see website optimized exactly have effect. To judge our website optimization if successful, this also is the webmaster want to see the final result.

第二：定位对手网站。自身的网站分析完后，并可定出网站的主关键词，主关键词定好后，就是要通过这个关键词找到网站的对手，在搜索引擎输入相应的关键词，找到关键词排名前2页的站点，这些站点都算是你网站的竞争对手。不管竞争对手是首页优化，还是单页优化，你都要加入竞争对手的行列，别人竟然是有排名，肯定是有他做的比较好的地方。
The second: opponent website localization. Its own web site after analysis, and can determine the Lord of the web site keywords, Lord keywords decided good, is to get through the key words is find opponent, in the search engine input the corresponding key words, find the top 2 pages of keywords site, the site is your website's competitors. No matter the competition is optimized home page, or single page optimization, you want to join the ranks of the competitors, others unexpectedly is a ranking, affirmation is to have him do more good place.

第三：分析竞争对手。竞争对手确定好以后，就是要分享竞争对手的网站。很多站长可能会很迷惑，我做我自己的网站，我分析别人的干嘛。他是你的竞争对手，那你就要从他那找到好的地方，用到自己的网站上，然后去除他不好的，这样你的网站才能比他做的好。分析竞争对手要从以下几个方面进行分析。
Third: competitor analysis. Rival sure good later, is to share competitors websites. Many webmaster can be very confused, and I do my own web site, I analyze the others do. He is your competition, you'll find the good from his place, use their web site, then remove him bad, so your website can do than he. Competitor analysis from the following several aspects to analysis.

首先：分析对手的基本数据。对方网站的首页快照情况，网站的收录，网站的雅虎外链数，网站的域名注册时间等。分析这些数据的同时也要和自己的网站进行对比，看自己的网站和别人的差距在那，不足的地方在日后的优化过程中要改进。
First: the basic data analysis. Each other the website homepage snapshots, web site collected, the web site of the yahoo chain number, the web site of the domain name registration time and so on. The data is analyzed and the comparison website, see your own web site and others in the gap, the insufficient place is in in the future optimization process to improve.

其次：分析对手网站的meta标签。看对手网站的meta标签title属性，看别人是如何部署自己的关键词，关键词的密度是多少。还有就是description属性，虽然蜘蛛不抓取，但是呈现给用户的，这样对用户的选择是很重要的，用户往往会根据网站的描述，选择适合自己的网站。
Next: analysis of the web site meta tags. See the meta tags title rivals web properties, look at the others is how to deploy their keywords, how much is the density of key words. And there's description attribute, although spiders don't grab, but presents to the users, so that the user choice is very important, the user will often according to the description of the website, choose the suitable web site.

最后：分析对手网站的不同分类。往往网站优化会利用分类去优化，一级分类页面优化时会给分类添加一段文字描述，80个字符左右，这样可以提高用户的体验，同时也能提高抓取对分类页面的抓取。分类页面最好是能添加上面包屑的导航，这样可以更好的提供用户体验。
Finally: analysis of the website different classification. Often website optimization will use classification to optimization, level 1 category pages will add to the optimization classification of text in a description, 80 characters or so, this can improve the user experience, but also can improve the grab for classification of the page to grab. Category pages is best can add bread crumbs navigation, it can lead to better provide the user experience.

第四：给自身网站定优化方案。在第一步的时候我们已经用谷歌的分析工具分析了网站的基本数据，基本数据分析好后，我们能看到网站的基本关键词来源，流量来源，和搜索引擎的一些数据。根据这些数据我们要定制出符合网站优化的方案，如不同的关键词要选择不同的页面去优化，不同页面要有适合的title;网站导航问题要进行面包屑的导航;网站URL是否要简化;用谷歌管理员工具查看网站是否有重复页面，重复元说明等;然后给网站定制合理的外链建设方案。
Fourth: to set their own website optimization scheme. The first step in when we have been using Google analysis tool analyzes the basic data of the website, basic data analysis, we can see the basic web site keywords source, flow sources, and search engine of some of the data. According to the data we to customize according the website optimization solution, such as different keywords to choose a different page to optimization, different page to have suitable for sure that your title; Web site navigation problem to bread crumbs navigation; Web URL whether to simplify; Use Google administrator tools to check whether a site has a page to repeat, repeat yuan note, etc; Then give sites customized reasonable the chain construction plan.

其实通过以上几步的分析过程，要想给网站定制一个合理的方案基本上是可以了，但实际问题还是要考虑到你网站的可执行，要根据你网站的数据来源，一定要定制可执行的网站方案。
Through the analysis of the above steps in the process, to give sites customized a reasonable plan is basically can, but the actual problem or want to consider to your site can be executed, according to the source of data for your site, be sure to customize the executable website scheme.
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