一、网站建设好以后，就要开始网站推广，才能提高网站曝光机会，增加流量，达成某种商业机会。也因此，很多站长 都想方设法提高网站的流量。
Website construction good later, will begin website promotion, can increase your website exposure opportunity, increase the flow, to reach a business opportunity. Therefore, many webmaster are trying to improve web traffic.

二、 在网站初架前期，很多站长在为了网站推广，在做SEO 时，为了快速达到好的排名，就过多的在网站内堆积关 键字，这样往往适得其反。在这边，将简单得说明如何避免 关键字堆积，并列出合理关键字的布局建议。
In the early website frame, many webmaster in order to website promotion, doing SEO, in order to achieve good rankings quickly, too much in the web site shut up the key word, such often backfire. In this way, will simply have to explain how to avoid the key word accumulation, and giving a reasonable layout of the keyword suggestion.

三、网站优化分为外部优化和内部优化，关键字优化就 是内部优化的重点。众所周知关键字是一个网站的核心和灵 魂，没有关键字就没有流量，搜寻引擎在抓取和索引后，使 用者在搜索某个特定关键字时，就是根据相关关键字的相关 计算而列出排名位置，但这并不说明关键字多了就能提升排 名。常见很多网站 title 中有大量关键字，并在 keywords 和 description 中重复，显然这样会让搜寻引擎十分反感。
Website optimization is divided into external optimization and internal optimization, the key word inside the optimization is optimized is key. As is known to all the key word is a web site of the core and spirit soul, no key words will not flow, search engine in the grab and index, allow the user to search a specific keywords in, is the key word according to relevant related calculation and list the top, but this does not explain the key word a lot they can promote row name. Common many web sites have a ton of title keyword, and keywords and description in repeat, apparently this will make search engine very antipathetic.

（一）head 部分(Head part)

关键字在首页可以出现多次，但是应该合理的融入穿插页面中， 比如 head 部分可以强调关键字， 但不要设置一样， 要巧妙的融入进去， 这样既增加了可读性， 又做到了不堆积。 好比我们的，北京网站制作_北京网站建设_中欧体育 中国。再者，tit le 写的好也能吸引用户点击，如果一味的融入关键字的话就 显的太生硬，有可能排名比较靠前但用户不去点击的现象。
Key words in home can appear many times, but should be reasonable into thrust deep into the page, such as head of key words can emphasize, but don't set, to clever fit it in, such not only increase readability, and do not accumulation. As our, Beijing website production _ Beijing website construction _ shang pin China. Moreover, tit le write well can also attract users click, if blindly into the key words of word on the significant too hard, there may be a ranking by former but users don't compare to click the phenomenon.

（二）首页内容部分(Home page content part)

在首页内容部分，一般都会设置多个分类或相关版块， 在这些分类或版块中要合理融入关键字，图片 alt 标签，H 标签的合理运用都会给网站加分。中文搜寻引擎的演算法是 基于中文分词原理，当某个关键字和别的关键字片语成一个 新词语时，中文搜寻引擎会当做一个新词语去对待，只要是 日常用的词语，都可以把单词组合成词语，这样就不算关键 字堆积，相反，搜寻引擎会认为页面相关度十分高而给予网 站不错的权重。
On the front page of content, general will set a number of classification or related edition piece, in these categories or part to reasonable into key words, pictures of Alt tag, H label is reasonable apply would give website points. Chinese search engine algorithm is based on the Chinese word segmentation principle, when a key word and other key phrases into a new words, Chinese search engine will as a new words to treat, as long as it is with the words of the daily, can put the word combined into words, this is not the key word accumulation, instead, search engine will think page is very high and the correlation to the weight of good standing nets.

（三）内页部分(Part of the inside pages)

关键字除了在首页要特别重视之外，内页的建设也相当 重要，一般内页的标题都是由几个词语组合的长尾关键字，这类词语不算热门，流量也不高，但是大量的长尾累积起来 流量就相当可观。内页标题写好之后，要记录这个页面的url，在另外一篇文章中出现该长尾关键字时是要做锚连结，就是常说的内链建设。好的内链，可以让网站成一个网状结构，是搜寻引擎抓取的更加顺利。这样可以把大量长尾关键字合理的融入 网站内页中。
Key words in addition to pay special attention to the outside on the home page, the construction of the inside pages is quite important also, general the title of the inside pages by several words long tail of the combination of words, this kind of words is not popular, flow rate is not high also, but a large number of long tail accumulated flow is significant. The inside pages after headline, to record this page url, in another article appeared in the long tail key words is to do the anchor link, is often said in the construction of the chain. Good inside chain, can let the site into a mesh structure, is search engine grab more smoothly. So that the long tail of key words reasonable into the inside pages of web site.
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