网站优化者也就是我们所说的SEOER。作为SEOER不一定要会做网页，懂得很深的设计技术，但是SEOER必备的要执照以下的十大基本能力。
The website optimization also is what we call the SEOER. As SEOER doesn't have to do web page, know deep design technology, but SEOER necessary to license the following 10 basic ability.

一、熟悉网页代码(Familiar with web page code)

搜索引擎蜘蛛是直接爬行网页代码来获取信息的，所以你需要有一双和搜索引擎一样的眼睛，能清楚的识别网页html代码(特别是Title、Meta、Header、Body、Text、Alt、Tag)、CSS代码，熟悉JS、框架的运用，掌握W3C标准。
Search engine spiders crawl is directly web page code to get information, so you need to have a pair of and search engines like eyes, can clear recognition web HTML code (especially the Title and Meta, Header, Body, Text, Alt, Tag), CSS code, familiar with JS, frame, the application of master the W3C standards.

二、熟悉网站架构(Familiar with the website structure)

这是看起来很复杂而且很需要时间，包括网站域名、服务器(或空间)、页面技术、网站建设、网站功能、程序开发和数据库，但我们并不需要很精通，但至少要对Apache/IIS服务器有充分的了解，知道如何静态化，如何对搜索引擎bot进行测试。
This is looks very complex and very need time, including website domain name, server (or space), page technology, web design, web function, program development and database, but we do not need to very proficient in, but at least to Apache/IIS server are fully understand, know how to static, how to search engine bot testing.

三、良好的语言组织能力(Good language ability of organization)

这是现在SEO界普遍认为最重要的因素之一。外链建设的方法很多：提交付费与免费目录网站(如：Yahoo Directory;DMOZ)、链接交换、付费链接等等。不论你的网站是锁定百度或是Google，外链建设都是至关重要的。那么在这些过程中你会使用很多的语言，很多目录都是人工收录的，很多交换链接都是要用文字来组织与交换者沟通的，如果你的语言组织得很别扭，那么成功的几率当让小了。再说页面内容强化(Content Mapping)，将网站内容与对应的关键字做最恰当的融合(如长尾关键字的运用)是非常重要的步骤，那么这个“最恰当的融合”和语言组织能力是密不可分的。同时，撰写优秀的软文，也需要良好的语言组织能力，这样写出来的软文才能获取更多更优质的外链。
This is now SEO sector generally think that one of the most important factors. The construction of the chain many methods: submit pay and free Directory sites (such as: Yahoo Directory; DMOZ), link exchange, paid links, and so on. Regardless of your website is locking baidu or Google, the chain construction are all very important. So in the process you will use a lot of language, many directories are artificial included, the lot of exchange links with the writing is to come to the organization and the exchange of communication, and if your language organization very at odds, then the probability of success when let small. Besides the page Content improved (Content Mapping), will be the site of the corresponding contents and key words do the most appropriate fusion (such as the long tail of the key word use) is a very important step, then this "the most appropriate fusion" and language ability of organization is inseparable. At the same time, write excellent soft wen, also need good language ability of organization, so write out the soft wen to get more better quality of the chain.

四、社会心理学与工程学(Social psychology and engineering)

社会心理学可以狭义到搜索心理学，在选择关键词的时候，在使用百度指数等工具的同时， 应该考虑关键字的难度(Keyword Difficulty)、关键字属性(流量与转换率关系)、到搜寻心理研究都有。比如，当用户在搜索“策划书”的时候，他们并不是很笼统的去搜索策划书这三个字，可能是“如何写广告策划书”等，所以了解搜索人群的搜索习惯和搜索心理是相当重要的。
Social psychology can narrow sense to search psychology, in choosing key, in the use of baidu index and tools at the same time, should consider the Difficulty of the key word (Keyword Difficulty), key attributes (flow and conversion relations), to search for psychological research. For example, when a user in the search "planning the book," they are not very general to search planning books these three words, could be "how to write advertising planning book", etc, so get the search habits and search search psychological is quite important.

社会工程学主要体现在外链建设和UEO上，在与大网站交换友链的时候，有必要对网站负责人做必要的了解，搜集相关资料，以便交谈后即可促成一个外链。社会心理学与工程学同时服务于SEO和UEO，只有两者有效地结合起来才是真正的SEO，才能提高用户黏度，在提高流量的同时沉淀流量。
Social engineering mainly outside the construction and UEO chain, with large web sites in a chain of exchange, it is necessary to do the necessary understanding of website, collect relative material, so that after talking to a chain can be outside. Social psychology and engineering and service in SEO and UEO, only two effectively combined is the real SEO, can enhance the user viscosity, in improving the flow of traffic and precipitation.

五、数据分析计算与整合能力(Data analysis and integration of ability)

做SEO，一定会对网站有个整体的分析，就如同医生给病人看病一样，总是要通过观察、分析最终决定如何拟定SEO方案，如何解决关键字排名下降、首页降权、收录减少等问题。
Do SEO, would be certain to have a whole site analysis, as the doctor to see patients, should always through the observation, the analysis finally decided to how to SEO scheme worked, how to solve the key word lower rankings, homepage drop right, included reducing.

我在刚刚使用新浪围脖的时候才自己悟出一个事实：做SEO和网站推广必须会计算，会数据分析。在SEO执行前后都必须对网站数据有个很细致的分析，包括：搜索引擎关键字比率、访客数、独立访客数、访客来源、百度指数中关键字数据、SEO每个阶段的搜索转化率等。通过搜索引擎中关键字的转化率、平均停留时间等信息分析关键字是否选取正确，以及SEO后的成效。
I just use sina collar to realize their a fact: do SEO and website promotion will be calculated, would data analysis. SEO execution in both before and after data of the website must have a very detailed analysis, including: search engine keyword ratio, the number of visitors, independent visitors number, visitors source, baidu keyword index data, SEO every stage of the search conversion rate, etc. Through the search engine keyword conversion, the average time for the information such as the key word select correct is analyzed, and the results after SEO.

六、实践与创新能力(Practice and innovation ability)

创新是一种探索，有很多经验与方法都是自己实践而来的，而实践的时候始终保持着创新的精神，你一定会收获更多更好的方式方法。关键字长尾是一个潜力股，有效利用你就会获取很多的流量，比如一个广告策划的网站，tag页这样选用标题，一定会获取更多的流量：“TAG-广告策划方案-策划书”，如果其中一个tag为“电视广告”，这样搜索引擎就会给它这些关键字的展示权：电视广告策划方案、电视策划方案、电视广告策划书。因此，这种长尾的挖掘就需要一定的创新。
Innovation is a kind of exploration, and have a lot of experience and methods is their practice, while the practice always keeps the spirit of innovation, you will gain more and better methods. Key words long tail is a potential strands, effective use of you will get a lot of traffic, such as an advertising planning website, tag page so that choose the title, will get more traffic: "tag-advertising planning scheme-plan book," if one of the tag for "television advertisement", so that the search engines will give it the key word display right: TV advertising planning scheme, television planning scheme, TV advertising planning book. Therefore, the long tail of digging will need to certain innovation.

七、项目规划与管理能力(Project planning and management ability)

网站SEO本身就是一个项目，所以在做SEO之前就必须做好项目规划，包括对成本效益的分析，风险的正确评估、SEO效果预估等。在SEO方案一步步的实施的时候，你就需要对整个项目有个很好的管理，包括链接管理、关键字管理、mate管理、时间管理等。
Website SEO itself is a project, so do SEO must be done well before the project planning, including the cost benefit analysis, risk assessment, SEO benefits the correct estimate, etc. In the implementation of the plan of SEO step by step, you will need to the whole project has a very good management, including links management, key management, mate management, time management, etc.

八、优秀的前瞻意识(Good vision consciousness)

互联网是一个飞速发展的行业，不光是信息更新速度之快让你应接不暇，关键字的搜索变动也是经常变化，所以我们SEOer需要有很好的前瞻意识，能够预估部分关键字在至少未来一周内的趋势。
The Internet is a rapid development of the industry, not only is the updated information fast let you ringing-off, keyword search change is also changed often, so we SEOer need to have very good vision consciousness, can estimate of the key words in the future trend of at least a week.

九、超高速的学习能力(Super fast learning ability)

做什么都需要不断的学习，上面所有这么多能力与技能都是通过学习而来的，只有在尽可能短的时间里学会新的知识与技能，才能与搜索赛跑，才不至于在同行中落伍。
Do what all need to keep learning, above all so much capacity and skills you learn it through, only in the shortest possible time to learn new knowledge and skills, ability and search race, will not fall behind in the trade.

十、超强的忍耐力与勇气(Super endurance and courage)

搜索引擎优化，免不了会被搜索引擎牵着鼻子走，有可能你对网站做了一个月的优化，排名不但没提升，相反倒退了好几页。所以我们需要能够经受打击，有足够的忍耐力与勇气，需要有愈战愈勇的品质。优秀的SEO人员是经过岁月的磨练而来的。
Search engine optimization, will inevitably be search engine to the nose, likely to web site do you a month of optimization, the ranking not only not to ascend, instead took several pages. So we need to be able to a beating, have enough patience and courage, need to have the quality of the brave the war. Excellent SEO personnel is the passes years earned.
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