摘要：在网络营销中，想要让企业网站制作为企业带来一些潜存在的客户，带来更多的企业订单，从而创造企业利润，从大局上看，现在的企业都认识到了企业网站的重要性，但是很多企业建立网站推广的同时却忽视了传统资源的营销，今日作者先就传统资源的挖掘来谈谈企业网站与传统资源如何进行融合。
Abstract : in the network marketing, want to let the enterprise website brings some potential existing customers for the enterprise, bring more business orders, thus creating the profits of enterprises, from the overall perspective, now enterprises have realized the importance of enterprise website, but many enterprises to establish a website promotion and ignore the traditional resource marketing today, the first mining traditional resources to talk about enterprise website and traditional resources integration.

企业的客服接待也是对传统资源的一个挖掘，当客户需要了解公司的产品或者资源的时候，传统的网站推广客服人员就派上了用场，客服是什么?是真正为客户服务的人，我们要向客服树立顾客是上帝的思想，可以通过传统的QQ、QQ邮件、MSN等联系方式与客户进行友好的网络营销沟通交流，这就是企业网站利用传统资源与客户达成共识的一个方式，我建议还可以在网站中加入现代的一些产品核心，与传统资源相辅相成。
Enterprise customer service reception is a mining of traditional resources, when a client needs to understand the company's products or resource, traditional website promotion service personnel comes in handy, what is customer service? Is really for customer service, we want to establish the customer is God's idea of customer service, through traditional QQ, QQ mail, MSN contacts with customers to the network marketing communication friendly, in a way that is enterprise website using traditional resources and customers to reach a consensus, I suggest can also join the modern some product core in the web site, and complement the traditional resources.

当企业网站具有一定的流量的时候，我们这个时候的业务员就要上了，比如网站很多客户游览网站的时候都会给网站留言，留下自己的需求和联系方式，而我们业务部的业务员是干什么的，就是挖掘这些可以利用的网络营销资源进行宣传攻略，从传统的方式出发就是业务员上门推销，我们可以带上企业的互联网宣传手册、企业经典案例进行宣传，在向客户推销的时候业务员要注意融入自己的企业网站，因为这些客户是从网站推广了解到企业的，那么网站推广也是向客户进行交流的一个重要手段。
When an enterprise with a certain volume, we this time the clerk to the site, like many customers visit the web site will give website message, leave your demand and contact way, and our business department salesmen is stem what of, is mining these can use network marketing resources publicity strategy, from the traditional way that business door-to-door salesmen, we can bring enterprise Internet brochures, corporate classic case for publicity, the clerk 's time to sell to customers should pay attention to integrate into their own enterprise website, because these customers is to understand from the website promotion to enterprise, an important means of so website promotion and customer communication.

随着互联网的不断发展，新的资源也不断呈现，我作为一名老站长始终认为传统资源也有自己的网络营销方式，不能放弃，我们应该将传统资源与新的资源形成融合，达到共赢和平衡的局面，建设发展一个企业网站推广最忌讳的就是单方面的采取一种发展方法，这是走极端，不管是网站的设计发展、宣传发展、营销发展都必须不断的挖掘传统资源并进行一定的延伸与拓展。
With the continuous development of the Internet, new resources have been presented, I took an old webmaster has always believed that traditional resources also have their own network marketing way, can not give up, we should combine traditional resources and new resources integration, to achieve a win-win situation and balance, construction and development of an enterprise website promotion of the most taboo it is unilateral to adopt a development method, it is to go to extremes, whether design development, web site promotion, marketing development must continue to excavate the traditional resources and the expansion of certain.

利用手机营销方式与企业网站发展进行融合式的营销，手机营销是传统资源的一种延伸拓展，大家都知道手机网络营销的前身吧，那就是广播营销，我们利用手机营销发展企业网站的时候要注意几点内容：
The fusion of marketing by the development of mobile phone marketing way and the enterprise website, mobile phone marketing is an extension of traditional resources, we all know that mobile phone network marketing 's predecessor, that is broadcast marketing, we use time mobile phone marketing development of enterprise website to pay attention to the following points:

1.企业网站形象与手机宣传片相互结合。
Combined image of corporate website and mobile phone videos.

2.手机宣传要真实，要结合企业网站的产品宣传，不要手机上有这个产品，而企业网站上没有，那就造成了网站推广的虚假。
Mobile phone advertising must be true, according to the company website product promotion, the products not mobile phone, while enterprises are not on site, it caused a website promotion false.

3.手机宣传要结合网站网络营销内容规划，每一个企业网站都有自己企业核心和企业新闻，我们在利用手机营销方式的时候就可以将自己企业网站的企业核心和企业新闻融入其中，最终形成影响用户潜意识的一个局面。
Mobile phone advertising to combine marketing planning website network, every enterprise web site have their own core and business news, we in the use of mobile phone marketing way can make their corporate site of the enterprise core and press into them, leads to a situation of households with the unconscious.

总结：作为信息时代的一种产物以及消费者习惯的促成，企业网站推广建设进行网络营销在中小企业突破困局的这场持久战中肯定是大有作为的，形成对传统营销方式的一种延伸或者扩展。
Summary: contributed as a product of the information age and the habits of consumers, the enterprise website promotion construction in the long war SMEs to break through the predicament is certainly do network marketing, forming an extension of the traditional marketing way or extension.
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