做SEO的人很多，企业的网站制作也离不开SEO,但是SEO做到什么样才算是成功呢？下面就探讨一下这个问题：
A lot of people do SEO, enterprise web site production is also inseparable from the SEO, but SEO do what is success? The following discussion about this problem:

在开展SEO之前，明确你的商业目标是最重要的事情之一。例如：你的目标可以是提高非品牌搜索流量25%。一旦你明确了商业目标，就可以开始考虑如何完成这些目标，而SEO团队的任务就是实现这些目标。下面就所以下我自己如何衡量SEO工作是否成功。
In the development of SEO before, clear your business goals is one of the most important things. For example: you can aim is to improve the non brand search volume 25%. Once you've defined business objectives, can begin to think about how to accomplish these goals, while the SEO team's task is to achieve these goals. Here is the following my own how to measure the success of SEO work.

1.排名报告
通常情况下，客户告诉我们他们希望将一些特定关键词的排名达到某个位置。市面上有很多工具可以帮助我们检测这些排名，但是建议最好不要轻信这种衡量结果的方法。首先，这些查询工具挖掘搜索引擎排名结果，但这违反搜索引擎服务条款。正是基于这个原因，它很可能不是特别可靠的方式。其次，这些数据具有欺骗性。这些软件搜索排名的操作通常只关注搜索量大的关键词，这些关键词通常占到了搜索总量的10%左右。即使你成功完成某些关键词的排名目标，但也无法实现商业目标，除非你能够执行长尾关键词的优化。此外，排名数据会因为许多原因而浮动，包括什么搜索引擎服务器计算你的排名结果。查看你的排名，但别把它当成SEO成功的决定性因素。而且，你应该手动检测。
1 ranking report
Typically, customers tell us that they hope will be some specific keywords ranking reached a position. There are a number of tools can help us detect these rankings, but preferably not rely on this method to measure results. First, the query tool mining search engine ranking results, but this violates the terms of service of search engine. It is for this reason, it is probably not particularly reliable way. Secondly, these data are deceptive. These software search ranking operations usually focus on a large quantity of search keywords, the keywords are usually accounted for about 10% of total search. Even if you successfully complete some keywords ranking objectives, but also unable to achieve business goals, unless you are able to perform the optimization of the long tail keywords. In addition, ranking data for many reasons and floating, including what search engine server computing your ranking results. Check your ranking, but don't think of it as a decisive factor in the success of the SEO. Also, you should manually detection.

2.添加的链接数量
很多时候，客户会问每月能为他们添加多少链接。但这取决于你想要多少链接？如果某个客户想要一个月添加1000个链接，我们能够非常容易的实现。然而，这些链接价值不大。在这些案例中，我们提醒客户有时一个链接的价值可以是另一个链接价值的10万倍以上。跟踪添加的链接相当有趣，但最好评估链接的质量。所以，我们可以继续检测链接数量，但不要把它当做成功的决定性因素。
2 the number of add links
Most of the time, customers will be asked to add the number of links for their monthly. But it depends on how much you want to link? If a customer wanted a month to add 1000 links, we can achieve very easy. However, these links are of little value. In these cases, we remind customers sometimes a link value can be 100000 times higher than another link value. Follow links added quite interesting, but the best evaluation of link quality. So, we can continue to detect the number of links, but don't think of it as the decisive factor of success.

3.非品牌搜索流量
这点非常重要，关注每日的独立访问者和流量图。品牌搜索流量也比较重要，一些网站需要用公司名称来搜索获得结果。这是因为最常用的锚文本之一会把组织名字导向网站首页。你通常会发现各种各样的不相关流量会导入网站，但这一般不可能带来额外的转换率。别忘了分别进行评估。
3 non brand search traffic
This is very important, pay attention to daily unique visitors and flow chart. Brand search flow is more important, some sites need to use the company name to search results. This is because the most commonly used anchor text will put the organization name guide website home page. You will usually find that not related to flow various will import site, but it is generally not possible to bring additional conversion rate. Don't forget to evaluate each.

4.访问者行为
访问者行为包括跳转率、在线时间和平均浏览页面数，这些都很有用。访问者行为的统计能够明确说明SEO是否成功。更高的跳转率和在线时间的下降将表明相关的流量正开始减少，也能表明是网站本身的问题。
4 visitor behavior
Visitor behavior includes the jump rate, online time and average browse pages, these are very useful. Statistics of visitor behavior can specify whether SEO success. Drop jump higher rate and the online time will show that the flow is beginning to reduce, also can show is the site itself is the problem.

5.转换率
这点是最重要的衡量因素。自然排名流量如何对转换率起作用将值得我们关注。对于很多公司，产品销售是最基本的目标。然而，转换率也来自于“联系我们”、需求递交、表单提交、白皮书和下载文件等。当搜索流量和访问者行为是衡量SEO成功的重要因素时，衡量从自然搜索流量带来的转换率就变得更为必需。如果流量上升50%，而转换率提高30%，那你的商业目标则为提高30%，因为转换率最为重要。提示：这种差异并不代表是一个大问题，而是相当的正常。
5 conversion rate
This is a measure of the most important factors. Natural ranking flow to conversion rate will be worthy of our attention. For many companies, product sales is the most basic goal. However, the conversion rate from the "contact us", the demand to submit, submit, white and download files. When the search traffic and visitor behavior is an important factor to measure the success of SEO, measured from the natural search conversion flow rate becomes more necessary. If the flow rate is increased by 50%, while the conversion rate of 30%, then your business goals to improve the conversion rate of 30%, because the most important. Tip: this difference does not represent a big problem, but quite normal.

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