网站策划包括的很多，如网络广告、SEO网站优化技术、网站运营还要会写网站策划书等等，但是今天和大家说一下以前杨帆没有提到过的用户界面设计的问题，目的是让企业网站的管理人员和网站策划爱好者多方面了解网站策划的应用。
Site planning includes many, such as network advertisement, SEO website optimization technology, web site operators also will write site planning books and so on, but today and everybody said user interface design problem about Yang Fan had not mentioned, the purpose is to let enterprise website management and web site planning enthusiasts know more about application of site planning.

一个好的站点应该具备非常好看的页面设计、非常引人的内容、流畅的信息结构、智能化的后台处理、良好的交互性，并汇合成和谐、友好的界面。为了交付给客户一个积极的体验，并在客户界面中贯彻企业战略目标。按照下面该框架搭建营销型网站建设的在线客户界面。
A good site should have a very nice page design, very attractive content, smooth information structure, intelligent background processing, good interactivity, and merge harmonious, friendly interface. In order to delivery to the customer a positive experience, and carry out the strategic goal of the enterprise in the customer interface. Following the framework to build a marketing type website construction online customer interface.

网站建设的目标是为了落实企业营销战略，企业营销战略定位于满足特定细分市场的需求，为目标受众提供最大化的客户价值同，而建设在线客户界面，其目标也是从以下方面辅助客户价值的实现：
Website construction goal is to carry out the marketing strategy, marketing strategy to meet the specific segments of the market demand, to provide customers with the maximum value for the target audience, while the construction of online customer interface, its goal is from the following aspects to assist customer value realization:

1.提供另一个更有效的分销渠道，通过网站界面的电子商务功能，帮助他们购买所需的商品与服务。
To provide a more effective distribution channels, through the function of electronic commerce website interface, goods and services they need help to buy.

2.向目标受众提供更加丰富的信息内容、易用的信息导航，帮助他们轻松地获得所需的信息。
To provide more information to the target audience, easy-to-use navigation information, help them obtain needed information easily.

3.提供有效的对话和互动功能，更贴近客户，实时与之对话，了解客户需求，帮助他们与企业沟通。
Provide effective dialogue and interaction function, closer to customers, real-time and dialogue, understanding of customer needs, to help them communicate with the enterprise.

4.通过优秀的网站界面设计，并与企业其他客户界面的风格保持一致，创建与强化企业品牌形象，帮助客户形成清晰一致的品牌意识。
Through the design of web interface is excellent, and other customer interface enterprise style consistent, create and strengthen the brand image of enterprises, help customers to form a clear and consistent brand awareness.

5.通过网站界面直接提交在线内容与在线服务，减少客户服务成本，帮助客户节约。
To directly submit online content and online services through the web interface, reduce customer service cost, to help customers save.

设计的一切活和成果，都是为人们服务的。网站界面设计也不例外。不同的人群对信息需求各不相同，他们的社会和文化背景、生活习惯等都不相同，服户的需求是首位的，没有忠实的用户，网站就不能生存。因此，网站界面设计只有充分分析，了解网站的需求，才能准确地把握设计的方向和尺度，设计出令人满意的界面。
All the work and results of design, are for the people service. Web interface design is no exception. Different groups of information needs are different, their social and cultural background, living habits are not the same, service user needs is the first, not loyal users, the website will not survive. Therefore, web interface design should fully understand the demand analysis, the website, can accurately grasp the direction and scale design, design a satisfactory interface.