网站架构和用户体验的重要性，相信站长朋友们都不言而喻，因为它可以直接反映你网站受欢迎程度，对于专业的SEO网站优化从业者来说，通过SEO技术将用户吸引到你的网站，这仅仅算是良好的开端，能不能留住用户甚至让用户在你的网站上产生订单，这里咱们就需要考虑到你网站的用户体验。综上所述，网站的架构和用户体验在网站运营当中所占的分量是相当之重的，那么如何构建良好的网站结构和创造符合用户需求体验的网站呢?这是我们每一个网站运营人员需要时刻关注的话题，我们先来看网站的架构。
Website architecture and importance of user experience, believe stationmaster friends are self-evident, because it can directly reflect your site popularity, for professional SEO website optimization practitioners, through SEO technology users will be attracted to your website, it is a good beginning, be able to retain users even allows users to your site produces order, here we need to account for your site's user experience. To sum up, the website architecture and user experience in site operation to the weight is very heavy, so how to build good website structure and creating meet needs of the user experience of websites? This is our every site operation personnel need to be vigilant about the topic, we first look at the website architecture.

什么是网站架构
What is the website architecture

宽泛的讲网站架构是根据通过对用户需求分析，网络营销了解并定位网站的目标用户，从而对网站整体架构，规划、设计网站栏目及其内容，制定网站开发流程及顺序，以最大限度地进行高效资源分配与管理的北京网站设计。
Broadly website architecture is based on the user requirement analysis, network marketing and locating the site of the target user, thereby to website whole structure, planning, design of website column and its contents, making the site development process and order, in order to maximize efficient resource allocation and management of the Beijing web site design.

如何构建良好的网站结构
How to build good website structure

如果把树形结构比喻为我们上学时学的科目的话，那么科目就是第一层，科目下可以包括语文、数学、英语等等，这些就是第二层。对于搜索引擎来说，目录层次的有序分类是很重要的，对于用户来说也是一样，良好清晰的网站结构永远是用户觉得最喜欢的。最经典的网站树形结构可以参考：百度知道。
If the tree metaphor for our school subject words, then the subject is the first layer, subjects can include Chinese, math, English and so on, these are the second layer. To search engine, the directory hierarchy ordered classification is very important, for the user as well as clear, good website structure is always the user feels like. The most classical sites of tree structure can refer to: Baidu know.

下面我们来说说用户体验的重要性
Let's talk about importance of user experience

什么是用户体验
What is user experience

简单的讲，用户体验就是可以最直接影响你网页浏览度的因素。在网站策划和网站运营当中，用户体验是最重要的一个因素，用户体验的好坏将直接影响到你的网站是否成功。
Simply put, the user experience is most directly influence the factors of your webpage browsing. In site planning and web site operators, the user experience is one of the most important factors, the user experience will have a direct impact on the success of your website.

影响网站用户体验的因素有哪些
Effect of site user experience factor which to have

1、网站的品牌(Website brand)

在现如今互联网高速发展的时代，各行各业都涌现出了大批的优秀互联网企业网站，而这些网站也都拥有属于自己的用户，对于一些新的用户来说，如果他们想在网上购买产品等等，他们通常会通过各种各样的渠道或者方式来了解咨询产品的情况，而当他们确定了自己要的产品之后，首先想到的可能就是该产品的品牌，这跟我们日常在店里买衣服一样。
In today's rapid development of the Internet era, all walks of life have emerged a large number of excellent internet websites, and these sites also have their own user, for some new users, if they want to purchase products online and so on, they will usually through a variety of channels or ways to know consulting product case, and when they identified themselves to products, the first thought is the product of the brand, with our daily in the store to buy clothes.

网站也是一样，一个好的品牌的网站可以有助于你的产品销售，因为，没有一个人会去喜欢一个没有品牌的东西，没有品牌就意味着它没有任何质量保证。如何去建立合适自己网站的品牌，值得广大站长深思。
The site is also the same, a good brand website can help your product sales, because, no one would go to love a brand thing, no brand means that it does not have any quality assurance. How to establish suitable website brand, is worth broad stationmaster thought.

2、网站的加载速度(Website loading speed)

当用户进入到你的网站之后，如果你网站的页面加载时间过长，那么用户很可能会Pass掉你的网站。给用户的第一印象很重要。
When the user enters into your site, if your web page loading time is too long, then the user is likely to be Pass out of your website. Give the user the first impression is very important.

3、Flash以及图片(Flash and pictures)

现在很多的网站充斥着大量的Flash和图片，网站推广 以为这样可以使网站变的多漂亮多大气，无可否认，适当的用一些图片及Flash可以增加网站的生动性，增加视觉冲击力。但是我们不能无限制的使用，用户也不会因为你网站做的华丽、漂亮而买你的产品，这样做只会增加你网站成本的负担。
Now many website has a large number of Flash and picture, website promotion thought this could make the website become more beautiful than the atmosphere, there is no denying the fact, use the appropriate number of pictures and Flash can increase the site's vivid, to increase the visual impact. But we cannot be unrestricted use, users will not be because of your web site do gorgeous, beautiful and buy your product, this will only increase your site cost burden.

4、导航是否合理(Navigation is reasonable)

目标用户进入到你的网站，很大程度上最先关注的就是网站的导航，一方面良好的导航可以让用户清晰的知道你网站产品的分类情况，另一方面当用户在进入更深层次的网页后，良好的导航可以帮助用户了解自己现在所处的位置。所以，导航是否合理也是影响用户体验的重要因素。
Target user access to your website, largely first concern is the website navigation, a good navigation allows users to clearly know your website product categories, on the other hand, when the user enters deeper webpage, good navigation can help users to understand their present position. Therefore, the navigation is reasonable but also affect the user experience of the important factors.

5、死链接和错误链接(Dead links and wrong link)

无论是对用户还是网站本身，这种最低级的错误，相信不用多说。
Regardless of the user or the site itself, the most elementary mistake, that need not say much.

6、网站的内容(The content of the website)

我们都知道网站的灵魂就是内容，如果你的网站内容苍白或者不能够很好的吸引用户，网站推广 那么这个网站注定要走向失败，用户会从你网站内容的可靠性、权威性以及真实性等方面来考量你网站是否值得信任，最终决定是否进行下一次访问。
We all know the soul of the website 's content, if your website content pale or not can be very good to attract users, website promotion then this site doomed to failure, the user will be from your website content reliability, authority and authenticity, to consider your website is worth to trust, a final decision on whether to proceed to the next visit.

什么样的内容是好内容：相关性高、原创性的内容就是高质量的内容。当然影响网站用户体验的因素还有更多，这里就不一一阐述了，其实只要我们在日常网站运营的过程当中，坚持以用户为前提的理念，把自己当做是你网站的目标用户，然后进行操作，发现问题立即解决，不断改进，让你的网站用户体验变的更好，更加受欢迎。
What is good: correlation of high content, original content is high quality content. Of course affect website user experience factors and more, here is not described in one one, as long as we are daily website operation process, adhere to the user as the premise of the concept, put themselves as your target user, then operation, found the problem resolved immediately, continue to improve, make your site user experience better, more popular.