从互联网发明到现在已经有二十多年时间了。 时至今日， 可以说它已经完全渗透到我们 平常生活中，成为我们工作和生活的一部分。在企业应用方面，互联网更成为一种有效的客 户联系媒介，在塑造品牌形象、开拓市场、客户服务、内部信息交流等方面发挥着越来越重 要的作用。认识到网络对企业的重要性后，企业的主管领导都希望自己公司有一个“出色的网站” 。
The invention of the Internet now has twenty years time. Today, it has penetrated into our daily life, become a part of our work and life. In the enterprise applications, the Internet becomes an effective customer contact medium, in shaping the brand image, market development, customer service, internal information exchange plays an increasingly important role in. Network aware the importance to the enterprise, the enterprise leaders hope that their company has an " excellent website ".

一个好的网站制作一定要由一个好的互联网服务专业公司来完成，那么，什么样的公司 才是一个好公司，从哪里去寻找一个这样的公司呢？ 可以说，互联网设计服务行业的进入门槛很低，一两个人，架起一台电脑就可以开张， 这些人能毫不费力的“攒出”一个网站。但生产一个专业化而又有使用价值的网站并不是一 件易事。这就好像人们学习英语，很多人都可以学会或模仿几句常用口语，但能达到流利的 听说读写，没有几年的苦学是办不到的。这就是为什么我们在高中学 3 年，大学学 4 年，出 来后还是无法熟练掌握英语的原因。同样道理，在网站建设行业，要成为一个真正的专业化 公司，也需要曲折的学习曲线，历经十年一剑的坎坷和大量的案例积累。
A good website design should be a good Internet service Professional Company to do, then, what is a good company, where to find such a company? Can say, Internet design service industry to enter a doorsill low, one or two people, set up a computer can open, these people can easily " put " a website. But the production of a professional and valuable website is not easy. It's like people learn English, a lot of people may learn or mimic a few commonly spoken, but can achieve fluency in spoken and written, a few years of learning to do it. This is why we are in high school for 3 years, the University 4 years, come out or not proficient in English, cause. Similarly, in site construction industry, to become a true professional company, also a steep learning curve, after 10 sword rough and a large number of cases.

其实作为客户， 寻找一个可靠的服务商是最符合商业价值的逻辑， 但寻找这样一家公司 并不容易。笔者曾经遇到一家北京著名的建材经销企业，年营业额数十亿元。公司的老总笃 信互联网的价值，要为自己公司建设一个本行业最出色的网站。在遇到海市之前，公司发展 部经理带领一班人马，通过网上的搜索，又驱车在京城拜访了十多家公司，但奔波之后却没 有找到一家可以让他放心的公司。 如果仔细计算一下， 这家企业在寻找网站建设商的直接成 本已达 3 到 4 千元， 要再计算因耽误了其它工作而造成的间接成本， 其付出的寻找代价就更 高了。 客户有了网站建设需求， 在不太了解互联网服务企业的情况下， 如何快速低成本地找到 一个专业化服务商？本文试图从客户的角度，来剖析在这个行业参与竞争的各类公司。
In fact, as customers, looking for a reliable service provider is most consistent with the commercial value of the logic, but not easy to find such a company. I once met a famous Beijing building materials distribution enterprises, the annual turnover of several billion yuan. The manager of the company sincere letter Internet value, for their own company to build one of the industry's most outstanding website. In the face of the sea city before, company development department manager to lead a team, through online search, drove in the capital to visit more than 10 companies, but run but has not found a can let him rest assured the company. If careful calculation, this company looking for web site developers directly into the already amounted to 3 to 4000 yuan, to calculate again due to delay other work caused by indirect cost, pay for the price is higher. Customers have a construction site requirements, in the not too understand Internet service enterprises under the condition of low cost, how to quickly find a professional service provider? This article attempts from the customer's point of view, to analyze in this industry to participate in the competition of all kinds of companies.

行业参与者 美院背景 很多人把网站建设理解为网页设计， 有些美术知识和网页编辑知识的美院专业学生很自 然的成为网页设计行业的参与者，甚至成为主力军。这就是大量的各式各样的“设计室”出 现在搜索结果中的原因。一般来讲，这些设计室能“设计”出看上去还可以的网站，但要这 些网站发挥除宣传和展示形象以外的更多功能， 需要稍微复杂的程序和数据库支持时， 这些 公司的不足之处就暴露出来了。 编程背景 编辑网页需要使用编辑软件，如最常用的 FrontPage、DreamWeaver 等，最先熟练掌握 使用这些软件技巧的往往是学习过计算机专业知识的软件编程人员。 与设计背景的人员正好 相反，这些编程人员对网站的功能有比较深入的理解，但做出的网站在视觉方面比较平淡， 没有冲击力，使企业网站不能为访问者留下深刻印象，不但不能塑造网上企业形象，有时可能会损害企业形象。
Industry participants of background many people the website understanding for webpage design, some knowledge of art and webpage editing knowledge of students' natural become webpage design industry participants, and even become the main force of. This is the large number of every kind of " design studio " appears in the search results in reason. Generally speaking, these design studio to " design " can also seem website, but the website in addition to publicize and display the image of more functional, require slightly more complex procedures and database support, these companies' shortcomings exposed. Programming background editing webpage needs to use the editing software, such as the most commonly used FrontPage, DreamWeaver, was the first to master the use of these software skills are often studied computer professional knowledge of software programming staff. Background and design personnel on the contrary, those programmers to the functionality of the site have more in-depth understanding, but make the site in the visual aspects of relatively dull, no impact force, make the enterprise website visitors left a deep impression, not only cannot create online corporate image, sometimes may damage the image of enterprise.

主机域名业者 注册域名以及租赁网站空间是企业建设网站的前奏， 得益于客户信息优势， 主机和域名提供商自然把业务纵向延伸到网站建设业务。 由于域名和主机具有较大的利润空间， 业务拓 展难度相对较低，而网站建设服务，因为需要更复杂的专业知识，取得客户信任的难度比较 大，国内主流的域名和虚拟空间提供商始终把网站建设作为“副业” 。有些规模较大的公司 甚至没有自己的专业设计和技术队伍， 而把此部分业务再转包给规模较小的公司， 给客户造 成一些不必要的麻烦。 软件、硬件公司客串 有些客户因为各种各样的原因，希望由一个公司提供打包式服务，这样，在公司上 ERP 项目或进行网络集成时，把公司的网站也顺便做一下。
Host domain name industry domain registration and web space is leased enterprises construction site prelude, customers benefit from information superiority, hosting and domain name provider natural business extends longitudinally into the construction site operations. Since the domain name and host has larger profit space, business development difficulty is relatively low, and the construction site services, because of the need for more complicated professional knowledge, access to customer trust is difficult, the mainstream of domestic domain name and web space provider always put the building site as " avocation ". Some of the larger company doesn't even own the professional design and technical staff, and this part of the business to subcontract to smaller companies, to customers caused some unnecessary trouble. Software, Hard Suits Inc guest some customers because of various reasons, wanted by a company to provide service package, so that, in the company of ERP projects or network integration, the company's website the way to do it.

这种情况下，软件公司或系统集成公 司不得不承担不是自己特长的网站建设项目。 久而久之， 这些公司也把网站建设当成了自己 的副业之一。类似于域名注册商，系统集成商大部分也没有自己的专业队伍，往往把这部分 工作外包给成本较低的小公司，这样，客户方面的利益从实际上就受到了一定的损害。 转包的危害性 在所有类型的网站建设提供者中， 项目转包和使用临时人员进行设计开发给客户带来的 风险最大，造成的危害也最大。某虚拟主机商，利用自己的市场网络和市场知名度吸引来不 少客户， 但由于自己没有开发和设计队伍， 只能把项目外包给合作伙伴。 这样， 项目实施者、 客户和外包公司形成了一个三角关系。 因为各种各样的原因， 客户不能和项目实施人员进行 直接沟通， 客户的要求和修改意见只能通过第三方转达， 不但给各方造成额外时间和精力的 浪费，也带来了不必要的误解。 使用临时技术人员也会给客户带来类似于转包的危害。 北京某大型企业要建设一个基于 J2EE 的公司网站，在经过多轮网站建设公司的比选后，被一个擅长广告设计的公司打动， 就委托该公司进行网站系统的开发。 由于这个公司的优势在于视觉设计， 在软件系统开发上 并不擅长，特别是该公司根本没有 J2EE 技术工程师，由此该公司不得不从清华大学临时聘 请在职研究生作为开发人员。
In this case, software companies and systems integration company had to undertake not to their expertise to the website construction project. In the course of time, these companies also build the website as his avocation. Similar to the domain registrar, system integrators, most also do not have their own professional team, often take this part of outsourcing work to lower the cost of small companies, so, customers benefit from actually damaged. Subcontract the harmfulness in all types of Web site building providers, project subcontract and the use of temporary personnel to design development and give customers the greatest risk, harm is the largest. A hosting provider, using its own marketing network and market popularity attracted not little customer, but because of their own do not have development and design teams, only the project outsourcing to partners. Thus, project implementation, customer and outsource companies formed a triangle relationship. Because of various reasons, customer and project personnel to communicate directly, customer requirements and modifications only through the third party to convey, not only to the parties resulted in additional time and energy is wasted, also brought unnecessary misunderstanding. The use of temporary technical staff will also give customers a similar to subcontract the harm. A large enterprise in Beijing to build a J2EE based on the company's website, after several rounds of website construction company than after the election, be a good advertising design company moved, commissioned by the company website system development. Due to the advantage of the company lies in visual design, in the development of software systems is not good, especially the company no J2EE technical engineers, the company had to temporarily hired from the Tsinghua University graduate students as a developer.

由于在校学生缺少实际操作实践， 在网站平台搭建初期就遇到 了很多困难。 操作系统安装不上、 Oracle 数据库连不通等等， 在专业人员看来很简单的问题， 这个小组用了近一个月的时间也没有顺利调通。 来自领导的压力和项目实施的不顺利等， 给 客户方项目实施人员造成了很大的痛苦。更大的麻烦来自于这些开发人员是临时凑在一起， 项目完成后，网站出现问题，需要及时维护，但通过网站建设公司已无法找到这些学生。 规模――大和小 与软件公司类似，网站建设行业特点决定了这类公司的规模不可能太大，从人数上说， 在一个大中城市，专业做网站的公司人员规模达到 30－50 人时，已是大型公司了。有些公 司可能达到几百人，但绝大部分都是市场和销售人员，核心的技术和设计人员不过几十人。 公司的规模也与公司的定位有关， 专做中小企业的公司， 需要大量的项目才能累计成较大的 销售额，因而需要人数众多而水平不太高的技术和设计人员来像“流水线”一样生产网站。 定位在高端的公司，需要雇佣顶尖的设计师和程序开发师，人不在多而要精，客户价值从人 员水平上得到体现。 真正的专业公司 在商品经济愈来愈发达的今天，业有专攻，定位明确是企业致胜的法宝之一。
Because the students lack of practical operation, in the website platform to build early on met a lot of difficulties. Operating system, Oracle database is not installed on the even unreasonable and so on, in a professional look very simple question, the group spent nearly a month of time nor smooth transfer. Pressure from the leadership and the implementation of the project is not smooth and so on, to the customer side project personnel caused great pain. More trouble from the developer 's temporary together, after the completion of the project, site of occurrence problem, need timely maintenance, but through the web site construction company has been unable to find these students. Scale - big and small software company is similar, site construction industry characteristic determines the type of the size of the company can not be too large, the number of said, in a large city, professional company to do site staff size reached 30-50 people, is the Large Firm. Some companies may reach hundreds of people, but the majority is marketing and sales personnel, the core of the technical and design staff but dozens of people. The size of the company and the company also is positioned about the small and medium-sized enterprises, to do the company, need a large number of projects to aggregate into large sales, resulting in the need for a large number and level is not too high technical and design staff as " lines " as the production site. Positioning in the high-end company, need to hire top designers and program development division, not much to fine, customer value from the staff level reflected. Real Professional Company in the commodity economy increasingly developed today, the industry has a clear positioning, is the key to success.

走专业化道路有利于积累知识，把不同客户的需求提升成通用的“经验” ，降低客户风险。网站建设行业也遵循同样的经济规律。 真正的网站建设专业公司应把网站建设做成自己的主业， 而不是几个副业中的一个。 应该具有咨询规划、设计、编程、项目管理、客户服务等各方面的综合素质，而不是只具备某 一方面能力；应该具有持续为客户提供服务的能力，而不是今天存在，明天就可能会消失的 公司。 咨询能力 咨询能力是指网站建设公司利用自己积累的专业知识，指导客户正确理解网站的内涵、 作用、结构规划方法、内容组织等等需要客户参与的部分。专业的网站建设公司是“引导型 公司” ，她能在各方面引导客户做出正确的判断和选择。而没有咨询能力的公司只是客户的 工具，客户说什么她能实现什么，客户不知道的，这些网站建设公司也不知道。在教育行业 有“一桶水”和“一碗水”之说，即要教学生一碗水的知识，你自己得有一桶水的知识储备。 在网站建设行业也是如此，当“知识性”网站建设公司为你服务时，你会感到，你得到的比 想得到的要多的多。当然，知识型网站建设公司也不断从客户中间学习，把学到的知识加以 系统化整理，再用到其它客户项目上，这样就形成了一个良性知识积累和循环。
Take the road of specialization is conducive to the accumulation of knowledge, the different needs of customers ascension into a generic " experience ", reduce customer risk. Site construction industry also follows the same law of economy. The real site construction Professional Company should build the website made his main business, rather than one of several sideline. Should have the Advisory planning, design, programming, project management, customer service and other aspects of the comprehensive quality, not only have a capacity; should have continued to provide customers with services, rather than exists today, tomorrow may vanish in the company. Consulting consulting refers to the ability of website construction companies use their accumulated knowledge, guiding customers to understand correctly the connotation, structure, function of website planning method, content organization and so on need customer engagement portion. Professional web site construction company is "to guide the company ", she can in the aspects of guiding the customer to make the correct judgment and choice. Without consulting the ability of the company 's customers, customers that what she can do, the customer does not know, these website construction company do not know. In the education sector have " a bucket of water" and " a bowl of water " say, is to teach students the knowledge of a bowl of water, you have to have a bucket of water knowledge. On site construction industry also is such, when the " knowledge " website construction company for your service, you will be, you get more than to get more and more. Of course, the knowledge of Web site construction company has been from the customer intermediate learning, learn the knowledge of system arrangement, and then to the other client projects, thus forming a benign knowledge accumulation and cycling.

公司项目管理和操作流程 网站建设公司专业与否， 在公司的项目管理和操作流程上可以得到充分的体现。 软件公 司在国际上有 CMM 认证，从 1 级到 5 级，讲的就是软件项目过程管理规范。网站建设是一 个年轻的行业， 在国际上目前还没有形成什么标准， 大部分公司在借用软件管理的标准来管 理网站项目。有些不专业、不规范的公司，根本就没有形成文字的项目管理规范，只是项目 参与人员凭个人感觉掌握项目的质量和进度。这也给客户造成了很大的不确定性和风险。 很多客户在选择网站建设公司时，首先关心的是网站的设计、价格、功能等，对于如何 完成网站整个网站项目关心不够。实际上，网站能否按计划和预期的质量完成并发布，网站 建设公司的项目管理能力在其中占有很大的份量。 网站项目也有自己的生命周期， 从确立服 务公司到立项，再到网站完成发布等中间要经过 5－6 个关键环节。
Project management and operation process of website construction company professional or not, in the company's project management and operation process can be fully embodied. Software companies in the international CMM certification, from grade 1 to grade 5, is about software project process management. Website construction is a young industry, in the world there is no formation of any standard, most companies use software management standard to manage web project. Some professional, normative company, there is no word project management standards, only the people involved with the project with a personal sense of master of project quality and schedule. It also gives the customer has caused a great deal of uncertainty and risk. Many customers in the selection of site construction company, the first concern is the website design, price, function, how to complete the site the whole website project cares enough. In fact, website whether planned and expected quality completed and released, website construction company project management ability in which a large part of. Web site projects also have their own life cycle, from the establishment of the Service Corporation to the project, to the site, complete release intermediate to pass all the key links.

海市公司建立了一套按 关键环节设立的“里程碑”式项目管理法，把进度、质量、测试等关键监测和控制指标进行 有效分解， 每个里程碑有专人验收签字并担负管理责任， 在项目进行过程中发现问题并及时 解决。否则，把所有的问题都积累到最后，再有经验的人也可能无能为力。 客户在选择网站建设公司时，不但看公司的项目管理流程图，关键看公司的执行文档。 流程图也许是一个销售工具，是否能得到有力的执行，必须有具体的执行文档做保证。 从业经验 专业公司都有多年本行业的从业经验， 有几十甚至上百项目案例， 经历了无数成功和失 败。这些经历可以以某种显性的方式或隐性的方式传递给客户，使客户的失败风险降低。经 验和实力不是一个范畴， 这一点可以从一个实例中得到验证。 有一个大型电视传媒公司希望 建设大型信息发布网站，该公司寻找网站建设商的标准是规模大，注册资金 1 亿元以上。专业网站建设公司很少达到这个条件。 他们最后找到一家做软件和系统集成的综合公司。 但这 个系统集成公司没有做网站的经验， 对这个行业也不感兴趣， 因此把这个项目以五十分之一 的价格又转包给一家小公司。最后的结果可想而知。
The company set up a press key link to establish " milepost " project management method, the progress, quality, testing and other key monitoring and control indicators for effective decomposition, each person has milepost acceptance signature and assume management responsibility, in the process of project found problems and resolved in a timely manner. Otherwise, all the problems accumulated to a final, more experienced people may be incapable of action. Customers in the selection of site construction company, not only to look at the company's project management, critical look at the company's implementation of document. Flow chart is perhaps a sales tool, can be a powerful execution, there must be a specific implementation document guarantee. Experience of Professional Company have years of industry experience, with dozens or even hundreds of project case, experienced numerous successes and failures. These experiences can be a dominant or recessive mode of delivery to customers, enabling customers to reduce the risk of failure. Experience and strength is not a category, this point can be obtained from an example. There is a large television media companies want to build large website, the company is looking for web site developers standard is large in scale, the registered capital of 100000000 yuan of above. Professional web site construction company rarely achieve this condition. They finally found a software and system integration of the integrated companies. But this is a systems integration company did not make experience, of the industry is also not interested, so keep this project to 1/50 price also subcontracted to a small company. The final result one can imagine.

技术标准和规范 可以说技术标准成就了现代工业。由于有了标准，汽车的零件才可以成品生产、装配， 损坏后非常容易的更换；由于有了标准，计算机软件才能在不同的计算机上安装使用。 在网站建设行业，目前没有国家规定的标准，有些公司对此项工作也不够重视，在实际 工作中没有任何标准意识， 任凭自己的习惯编写网页代码和程序代码。 在这个行业流传着一个可笑的故事， 说的是公司老板为了保护自己公司开发的程序代码， 要公司的开发工程师对 程序进行加密，公司技术总监则说没有这个必要，因为本公司编写的代码，除了开发者本人 可以看懂以外，其他人要想看懂比解密还难，所以根本不需要加密。 不执行一定技术标准和规范的网站会带来严重的问题。 除了其他人员无法方便的修改和 更新网站程序外，这些网站可能在不同的浏览器中出现错误；可能因为没有遵守 Google、 Yahoo 等著名搜索引擎的规则，而被这些搜索引擎拒之门外；可能存在安全隐患；可能因为 网页友好性差，给客户带来不必要的浏览负担等等。
Technical standards and specifications can be said that the achievement of modern industrial technology standards. Due to the standard, auto parts to finished production, assembly, easy replacement of damaged; due to the standard, the computer software can be installed on different computers use. On site construction industry, there is no national standards, some companies have not paid attention to this work, in the practical work in the absence of any standard consciousness, despite their habits to prepare webpage code and program code. In this industry to spread a funny story, saying is the boss of the company in order to protect his company developed the program code, to the Engineer for encryption, the company technical director said that this is not necessary, because the company code, in addition to the developers themselves can understand, other people to understand than decryption is difficult, so there's no need to encrypt. Do not perform certain technical standards and specifications website will bring serious problems. In addition to other personnel not convenient to modify and update the website program, the website may be in different browser error; probably because of failure to comply with Google, Yahoo and other famous search engine rules, and by these search engines shut sb.; possible hidden safety problems; probably because webpage friendly difference, to bring customers unnecessary browsing burden and so on.

售后服务是客户公认的、需要重点考察的项目。如果售后服务不理想，会给网站管理人 员带来痛苦的经历。因为是“售后” ，所以售前就很难检验其质量的好坏。但这也不是绝对 的，我们至少可以从“被服务过的公司”处得到很多信息和启发。另一个重要标志就是网站 建设公司的长期客户比例。长期客户是网站服务公司经过长时间服务而能保持关系的公司， 这些公司的选择已不是通过销售人员的口头表述， 而是通过自己的亲身体验。 路遥知马力是 这方面最贴切的描述。 从老客户那里可以了解更真实的情况 许多公司在考察网站建设公司时， 往往通过案例演示查看公司的设计水平、 通过后台演 示检验公司的技术实力、 通过实地考察感受公司的规模和实力。 这些考察步骤无疑是必要的， 也是有效的。 但公司的正面演示大部分都是经过刻意修饰后而呈现的， 就像人需要穿戴整齐 后才出门是一个道理。老客户是经过长期接触后的体验，相信能给后来者很多好的建议。所以在你选择公司感到有难度时， 不妨让网站建设公司提供一个客户联系人名单， 试着与老客 户在电话里做一个简单的交流，你会感到踏实许多。
Customer service customer service is recognized, needs to focus on the project. If the after sale service is not ideal, will give the website administrator painful experience. Because it is a " customer service ", so it is very difficult to test its pre-sale quality. But this is not absolute, we can at least " is served company " get a lot of information and inspiration. Another important sign is the website construction company's long-term customers proportion. Long term customer is the site of Service Corporation after long time service can be maintained while the relationship with the company, the company has not chosen by sales staff expressed verbally, but through his personal experience. Lu Yaozhi horsepower is the most appropriate description. From old customers where you can know more truth many companies in the study site construction companies, often through a case presentation show the company's design standards, through the background of demonstration inspection company technical strength, through field visits to feel the company's size and strength. These inspection step is necessary, is also effective. But the company's positive demonstration mostly after deliberately modified to appear, just like people need dressed to go out is a reason. The old customer is after a long exposure after the experience, I believe that will give those later many good suggestions. So before you choose the company was difficult, let the website construction company providing a customer contact list, try with the old customers on the phone to do a simple exchange, you will find many practical.

价格因素做过网站的公司都有一个共同的感受，这个行业价格特别乱。同样一份需求，发给不同 的公司后，得到的报价差距之大，让人感到瞠目。某特大型电子产品制造集团公司要更新集 团的门户网站，共向八家网站建设商发出寻价书，得到的报价从 2 万多直到 80 多万，使该 公司不知道到底该花多少银子做这项事情。 造成这种现象的原因是多方面的。 一些小公司没有实力在设计、 开发等硬指标上参与竞 争，就使用低价格来诱导价格敏感的客户。而有些大型软件公司，遇到大客户的需求，则抛 出一个天价赌一把，能得到算运气，得不到也不惋惜，因为毕竟不是以专业建网站为生。可 以说，这个市场已经进行了充分竞争，在大多数情况下，公司报出的价格基本反映公司的定 位和服务水平。 其实，价格的高低差距在其它行业也屡见不鲜。大家都熟悉的汽车行业，从几万元的轿 车到上百万的豪华车，其价格的跨度不比网站的报价逊色，但人们毫无怨言。其原因在于汽 车行业把消费定位宣传的很充分，花多少钱，买什么车，消费者在消费之前自己已先明白。 网站建设行业的公司也是如此， 一个没有实力的公司是没有胆量报出高价的， 即使这个价格 是合理的。但客户往往向造“夏利”的公司和造“宝马”的公司同时寻价，得到的价格当然 会有差距。 真正的专业网站建设公司希望客户用合理的价格完成既定的目标， 这个价格太高 或太低都会给客户和网站建设公司带来不利影响。 详细报价的烦恼 许多公司在给出客户方案时都给出一个非常详细的分项报价， 有的客户也要求网站建设商提供详细报价单。客户希望要详细报价单无非是想看这个网站建设的预算是如何组成的， 对每个模块的价位找到心理感觉， 从而在不同竞争公司的报价之间进行比较， 再进行分项压 价等等。其实这种做法是客户被某些公司带入了一个价格误区。 当网站的各个功能不可拆分时，分项报价就没有任何意义。这好比你在购买一辆汽车， 你要求汽车销售商把发动机、车轮、方向盘、车门、底盘、转向系统、刹车系统等分开理出 价格，然后把这些分项价格汇总成总价格，然后你把不同车型的分项价格进行横向比较。
Price factors had done a website company have a common feeling, the industry price special chaos. A similar demand, to different companies, the price difference is big, let a person feel stare. A large electronic products manufacturing company to update the group's website, to a total of eight web site developers issued price searching books, get quotes from more than 2 until about 800000, so that the company did not know how much money to do the work. The reasons are in many aspects. Some small companies have strength in the design, development and other hard targets involved in competition, use low prices to induce price-sensitive customers. While some large software company, meet customer needs, is to throw a high price make a bet, can be considered luck, not to also do not regret, because after all, not to build a website for the students of professional. Can say, the market has been fully competitive, in most cases, the company reported that the price basically reflect the company's positioning and service level. In fact, the price of the gap in the other industries it is often seen. Everyone is familiar with the auto industry, from a few million cars to millions of luxury, the price do not span than sites offer less, but there is no complaints. The reason is that the car industry to consumer targeted publicity is very full, spends the how much money, what car to buy, the consumer has to understand myself before. Site construction company also is such, a strength of the company is not dare offer price, even if the price is reasonable. But customers tend to make " Xiali " company and " BMW " for the company while seeking price, the price will certainly have difference. A true professional website construction company wants customers at reasonable prices with the completion of the established goal, the price is too high or too low will give customers and site construction company brings adverse effect. Detailed quote troubles many companies in the given customer solutions are given a very detailed itemized quotation, some clients require construction sites to provide detailed quotations. Customers want detailed quotation wanted nothing more than to see this website construction budget is how the composition, each module on the prices to find the psychological feeling, resulting in different competitive price comparison between partial pressure, and price and so on. In fact, this approach is the customer is certain the company into a misunderstanding of price. When the website each function can not be split, itemized quotation does not have any meaning. It is like you are buying a car, you ask for car dealers to engine, wheels, steering wheel, door, chassis, steering system, brake system parts on reasonable price, then put these breakdown price aggregated into the total price, and then you put the different models of the itemized price compare.

这种做法第一是在现实中很难操作， 第二它把客户引导到客户并不懂的领域。 如果做一个调查， 恐怕 99％以上的客户无法给出某车发动机的价格。让客户在这些根本不了解的项目上进行 决策，而最应该关心的总预算却被掩盖。当然，如果汽车销售商提供一些选装件，如真皮座 套、桃木内饰等，每一项的价格对客户都有意义。 网站建设也具有同样特点。在网站中，有些“组成部分”是任何公司网站都需要的，且 是不可分割的，如果把这些部分割裂开，进行分项报价，就是对客户的误导。
This approach first is in reality very difficult operation, it put the customer lead to second customers do not understand field. If you make a survey, I am afraid that more than 99% clients are unable to get a car engine price. To allow customers in these don't understand the project decision-making, and most should care about the total budget is covered. Of course, if the car dealers to provide some options, such as leather seat cover, interiors, every price to the customer have meaning. Website construction also has the same characteristics. In the website, some " part " is any company website needs, and are inseparable, if these part of dehiscence, itemized quotation, is misleading customers.

这些基本内容 如网站设计、网页制作、内容管理、信息反馈、后台管理等。不同类型的网站也有不同的基 本内容，如在线购物型网站，除上述提到的基本内容外，还有产品数据库、会员、购物车、 订单处理等必不可少的最基本内容。如果在基本内容的基础上，再增加功能，就相当于汽车 的选装件。在网站上， “选装件”包括 BBS、在线招聘、在线支付等几十项功能。 在报价上的另一个误导就是按网页数量收费。这看起来非常合理，做的多就多收，做的 少就少收。但在项目执行过程之前，客户很难确切计划出自己的网站有多少页。即使能大概 估计页数，也难免在网站制作过程中产生变化，要增加或减少内容。项目预算一般需要领导 审批，一个项目如果需要不断申请预算，数次要求领导审批，具体负责项目的人员受累还是 小事，在领导面前能留下什么印象？合理的做法应该是大概估计一个规模，如果不是质变， 网页数量多或少就不再计算，这样能省去客户许多顾虑和烦恼。
These basic elements such as website design, webpage making, content management, information feedback, background management. Different types of sites also have different basic content, such as online shopping website, in addition to the above mentioned basic content, and the product database, membership, shopping cart, order processing and other essential to the most basic content. If the basic contents on the basis of, add function, equivalent to the auto option. On the website, " optional " including BBS, online recruitment, online payment and other dozens of function. In the quote on another misleading is according to the webpage quantity charge. It seems to be reasonable, do more close more, do less less. But in the process of project implementation, the customer is difficult to plan out their website has many pages. Even approximate pages, also hard to avoid is in Web site production process change, want to increase or decrease the content of. The project budget generally requires the approval of the leadership, a project if you need to constantly apply budget, several requests for approval of the leadership, specifically responsible for the project personnel involved is a trivial matter, before the leader can impress? Rational approach should be estimated on a scale of, if not the qualitative change, webpage number more or less no longer computation, that could save many worries and troubles of customers.
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