SEO即搜索引擎优化，UEO即UserExperienceOptimization的缩写，即用户体验优化，这两者到底有什么关系呢？笔者根据自己5年的SEO行业经验，谈一下自己的看法。站在百度角度看，在网站优化中，SEO只是手段之一，UEO是目的，UEO的目标即网站建设最佳化。
SEO is search engine optimization, UEO is the abbreviation of UserExperienceOptimization, namely the user experience optimization, and both are exactly what relation? According to the level 5 years industry experience of SEO, talk about their own opinions. Standing in baidu perspective, in website optimization, SEO just means one, UEO is the goal, and UEO's goal of website optimization.

1、SEO只是网站优化手段(SEO just website optimization method)

SEO为站长朋友所熟知，在这里不做过多解释。笔者在5年的SEO经历中，发现有的站长朋友过分依赖SEO，笔者认为SEO只是网站优化的一种手段，而网站优化只是网站运营的一个过程。过度SEO被百度惩罚的例子，知名的站长网站Chinaz、A5已经有很多。从百度角度考虑一下，百度是搜索引擎，它希望用户能在上面找到有价值且体验好的内容，这是百度存在的价值。只要抓住这一点，网站就有明确的优化方向，即增加有用的内容，增加用户体验度。
SEO webmaster friends for known here don't make much explanation. The author in 5 years experience of SEO and found some webmaster friends relying too much on SEO, the author thinks that SEO is just a means of site optimization, and the website optimization just website operation of a process. Excessive SEO is baidu examples of punishment, famous adsense website Chinaz, A5 is a lot. From baidu Angle consideration, baidu's search engine, it can find out in hope the user experience value and good content, this is baidu the value of existence. Want to hold it, the site has clear optimization direction, that to increase the content of the useful, increase the degree of the user experience.

2、UEO是SEO的最终目的(UEO SEO is the ultimate goal)

UEO即以提高用户体验度为原则，改善网站功能、结构、操作、视觉等，从而黏住访客，提高网站访问量。百度要求网站要提高用户体验度，我们也要迎合百度这种要求，也就要做好UEO。站在百度的角度看，我们进行SEO的目的就应该是UEO，只有方向正确了，百度才会更加青睐我们的网站。笔者进行UEO的网站，在实施3个月后，网站的收录量和访问量都有大幅提升，在没有刻意发一个外链的情况下，外链数两周增长了3000万。SEO要以UEO为目标，这样就不用担心搜素引擎惩罚，网站也会进入良性发展阶段。
UEO namely to enhance the user experience degrees for the principle, structure, function, improve website operation, vision, and stick to visitors, to improve the site traffic. Baidu requirements to enhance the user experience of website, we also have to cater to baidu this request, will also make UEO. Standing in baidu's point of view, we are the purpose of SEO should be UEO, only the correct direction, baidu will be more popular with our website. The UEO website, in the implementation of after 3 months, the amount collected and traffic of web site have dramatically, in not trying to send a chain of the situation, the chain number two 30 million increasing. SEO to UEO as the goal, this will not have to worry about search engine punishment, the website will also enter the positive development stage.

3、UEO的目标即网站最佳化(UEO's goal of website optimization)

笔者认为，要做好UEO必须从网站的各个方面考虑，比如访问速度、内容的价值、页面的美观、功能的易用、导航的清晰易、注册的方便快捷等。在做UEO时必须完全站在访客的角度上考虑，不要把自己当做设计者，你就能发现很多决定UEO的成败的细节问题。UEO做好了，你就跟百度有了统一目标，百度也会更青睐你的网站。这是一个良性循环的过程，笔者的网站就正在走这条路，通过UEO建立符合百度要求的最佳化网站。
In my opinion, to do UEO must from all aspects of the web site to consider, for example, the value of access speed content, page of the beautiful, function of the ease of use, the navigation clear and easy to, registered the convenient and quick, etc. In UEO do must be completely stood in the Angle of visitors on consideration, not as a designer, you can find a lot of UEO decided to the success or failure of the detail. UEO ready, you're a unified goal baidu, baidu may also be more favour of your website. This is a virtuous cycle of the process, the author's web site is go this way, through the UEO establishment conforms to the requirements of the baidu optimal website.

SEO、UEO这些概念，是众多站长在不断实践总结的基础上提出来的。在网站优化过程中，很多问题站在百度的角度想一下，就会迎刃而解，换个角度看SEO、UEO你的理解就会不一样。
SEO, UEO these concepts, is the practice in many webmaster continuously put forward on the basis of. In the website optimization process, a lot of problems standing in the Angle of baidu to think of it, can be solved, a different perspective, UEO SEO your understanding would be different.
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